Rebranding, Web Design and App Design
Project Overview
DeliverZero is a network of returnable, reusable food containers that allows restaurants, delivery platforms, and POS (Point of Sale) systems to offer customers the option to receive takeout and delivery without generating trash. I helped them update their branding, redesigned their current marketing website, and designed a new mobile app that greatly streamlined the existing processes of finding participating restaurants, ordering food and returning containers.
I created wireframes, then an interactive prototype that I used to test with three users and refine based on feedback.
Focus Areas
- Branding
- Web Design
- Web App Design
- Usability Testing & User Research
- Interactive Prototyping
My Role
The client wanted to explore color palette options and various fonts. This was a fun project for me as I got to exercise my right-brain creativity and graphic design roots, and was a nice change of pace from the other work I was doing at the time architecting complex systems for enterprise software.
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Content creation and page building (the page "canvas" experience)
Backend content management
Multi-lingual management
- Content lifecycle and editorial review workflows
- Digital Asset Management (DAM)
- Multi-channel mass communication
- Persona-based content variations
- Federated Search
- Generative AI
- Full out-of-the-box intranet page templates, i.e. the "product" within the "platform"
