Website Design and Rebranding

Project Overview
Hunt Companies is a national leader in real estate and development with multiple subsidiaries and ventures. Since 2022 I have worked on redesigning their various websites and creating new ones from scratch, while modernizing the branding and establishing a modular component library for web assets.
Focus Areas
- Responsive Web Design
- Design System Development
- Information Architecture
- Competitive Research

My Role
What started as a simple UX/UI audit turned into a 3+ year engagement of user research, product design, and development of a UI system. The product had been heavily engineering- and sales-driven, to the point that it was difficult to understand and use, and packed full of edge-case features that cluttered a bloated interface.
I interviewed many customer MarCom teams of content authors, intranet managers, and IT admins to identify pain-points and potential interface and UX improvements. I wireframed and prototyped, and ran live user tests with those customers to iterate on final designs and produce a data-driven, modern interface and experience.
The areas of the platform that I either redesigned or built from scratch include:
Content creation and page building (the page "canvas" experience)
Backend content management
Multi-lingual management
- Content lifecycle and editorial review workflows
- Digital Asset Management (DAM)
- Multi-channel mass communication
- Persona-based content variations
- Federated Search
- Generative AI
- Full out-of-the-box intranet page templates, i.e. the "product" within the "platform"





